Mall advertising puts your message in front of millions of shoppers each year.  The shopping malls are one of the most highly trafficked venues in Gujarat.  Mall advertising is very affordable and offers a low rate in relation to other media.  Utilizing mall advertising with other media enables advertisers to achieve greater reach and frequency with more efficiency i.e. lower cost. The Shopping Malls and Super Stores are a classic site of lifestyle capitalism. They simulate the buzz of city centers. Mall advertising allows advertisers to reach consumers in a pedestrian environment at a time when they are mentally alert for advertising messages.  Shopping is simply the way to purchase an identity and “Brand represents Identity”. The experiences offered for consumption must be reconcilable with the images of the brands represented and with the image of the mall as brand zone. It provides high visibility, lots of display and open space for promotion activities.